Cyber Monday Ecuador Targets Up to $1.6B in June Sales

Ecuador's June Cyber Monday campaign is projected to generate $1.5 billion to $1.6 billion in associated sales from June 8 to 14, 2026.

The campaign is the 25th edition organized by the Chamber of Commerce of Guayaquil and is timed around the start of the World Cup and Father's Day demand.

Sales Projection

Indicator	Figure
Campaign dates	June 8-14, 2026
Edition	25th
Participating companies	More than 30
Expected platform visits	More than 700,000
Projected sales	$1.5B-$1.6B
Discounts	Up to 70%
Prior December estimate	$1.400B
Prior December SRI result	$1.411B

The prior campaign's estimate and tax-authority result differed by less than 1%, giving the June projection a stronger benchmark than a simple promotional target.

If the campaign reaches $1.6 billion, organizers estimate it would represent 6.2% of all national sales in June and 15% of estimated commercial sales for the month.

Commerce Mix

The event spans technology, fashion, home goods, airlines, health and other categories. Several participating businesses are pairing discounts with free shipping, bank financing, direct credit and extended payment terms.

Smartphones dominate the platform's traffic profile. The last campaign recorded 78.4% of visits and purchases through smartphones, followed by desktop computers at 18.91%.

What to watch

• Whether the June campaign reaches the $1.5B-$1.6B sales range.
• Whether World Cup-related categories such as televisions and travel outperform the broader basket.
• Whether platform traffic exceeds the 700,000-visit target.
• Whether SRI sales data confirms the projected 6.2% share of national monthly sales.