Millicom Plans Tigo Brand Consolidation for Movistar and Tuenti in Ecuador

Millicom's Ecuador telecom integration is moving from acquisition to brand consolidation.

Primicias reports that Millicom plans for Tigo to absorb both Movistar and Tuenti in Ecuador.

The company completed the acquisition of Telefonica's Ecuador telecommunications operations on October 30, 2025, for $380 million.

Market Position

Operator / Entity	Figure
Conecel / Claro subscribers, March 2026	9.6 million
Otecel / former Movistar, now Tigo subscribers, March 2026	5.3 million
Millicom acquisition of Telefonica Ecuador	$380 million
Initial Millicom investment cited	$450 million
Potential additional investment window	$460 million over 3-4 years

Primicias reports that Roberto Andino, executive president of Tigo Ecuador, said in an interview with Vistazo that one decision to be executed is that the Tigo brand will absorb both Movistar and Tuenti.

According to Arcotel data cited by Primicias, Conecel (Claro) had 9.6 million subscribers in March 2026, while Otecel had 5.3 million.

Investment Plan

Primicias reports that Andino previously said Millicom invested $450 million in the first months after the purchase, including the acquisition, spectrum expansion and 5G.

He also cited the possibility of investing another $460 million over the next three or four years.

What To Watch

• Timing for the Movistar and Tuenti brand transition to Tigo.
• Customer-retention metrics during the migration.
• Arcotel treatment of spectrum, service-quality and brand-transition disclosures.
• Competitive response from Claro and other operators as Tigo consolidates its consumer identity.

Source: Primicias