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Business intelligence and analysis on Ecuador

Trade

Senae Seizes Counterfeit Ecuador Jerseys in Customs Control

Senae said counterfeit Ecuador national-team shirts were detected during a control on a parcel truck attempting to bring merchandise into the country. The agency framed the action as part of its work against contraband and falsified products.

El Universo|
Trade

CAN Countries Discuss Single Andean Sky After 40M International Passengers in 2024

Andean Community countries discussed a “single Andean sky” proposal at the IV Andean Air Transport Forum in Quito. The subregion moved 40 million international passengers in 2024, including 6.47 million passengers traveling between CAN countries.

El Universo|
Trade

Colombia Removes 30% Tariffs on Ecuadorian Goods After CAN Dispute

Colombia removed the 30% reciprocal tariffs on selected Ecuadorian goods through Decree 0583, derogating Decree 170 of February 20, 2026. Rice tariffs will be dismantled within 45 days as customs controls are strengthened along the southern border.

El Universo|
Trade

World Cup Demand Could Lift Ecuador June Sales to $25.609B

Ecuador's June sales are estimated at $25.609 billion, up 10.1% from $23.269 billion in June 2025. Commerce alone is projected at $10.701 billion, up 14%, as World Cup demand flows through restaurants, bars, sports retail, electronics, delivery and telecoms.

El Universo|
Trade

Agricominsa Cleared to Acquire Plásticos Ecuatorianos Assets

The Superintendence of Economic Competition authorized Agricominsa to acquire assets linked to the productive and commercial activities of Plásticos Ecuatorianos S.A. The transaction covers a packaging company founded in Guayaquil in 1967 and linked to Tonicorp.

El Universo|
Trade

World Cup Demand Pushes Ecuador Fashion Retail Beyond Jerseys

Ecuador's World Cup apparel demand is expanding beyond sports jerseys into guayaberas, polos, blazers, suits and casual wear. Pical sold more than 500 licensed Tri polo shirts across 39 stores, while Guayaberas Orellana launched a $50 guayamisa.

El Universo|
Trade

Port Reform Targets 12,000 Abandoned Containers in Ecuador

Ecuador is advancing a COPCI reform to reduce an annual backlog of more than 12,000 abandoned containers in national ports. The retained cargo is valued at about $450 million, with average waits of 365 days and some immobilized goods stored for more than 18 years.

El Universo|
Trade

Arcamia Opens Cumbaya Concept Store After 20% Sales Growth

Arcamia opened a new Experience-format store in Cumbaya after annual sales reached $1.8 million, up 20% from 2024. The company currently operates seven stores in Quito and Cuenca and says it is evaluating expansion to additional Ecuadorian cities in 2026.

Primicias|
Trade

Ecuador Air Travel Remains at 0.45 Trips Per Capita

Ecuador recorded 0.45 air trips per capita in 2025, below Peru, Colombia, Mexico and Chile. IATA figures show upside in the market, with Ecuador posting 11.1% growth in routes, 0.9% in frequencies and 13.4% in seats.

El Universo|
Trade

U.S. Proposes 10% Tariff Measure for Ecuador

The United States is proposing a 10% tariff measure for Ecuador as part of a Section 301 review covering 60 economies and forced-labor import enforcement. Ecuador's current 10% U.S. surcharge expires July 24, making the new measure a potential replacement rather than a separate short-term shock.

Primicias|
Trade

Cyber Monday Ecuador Targets Up to $1.6B in June Sales

Ecuador's June Cyber Monday campaign is projected to move between $1.5 billion and $1.6 billion in associated sales. The Chamber of Commerce of Guayaquil expects more than 700,000 visits, with more than 30 companies participating from June 8 to 14.

El Universo|
Trade

SRI Adds 70 Import Subheadings to Reduced ISD List

Ecuador’s SRI updated the list of import tariff subheadings eligible for a reduced 2.5% ISD rate. Fedexpor identified 70 new subheadings added to the preferential list and 17 subheadings removed.

Primicias|
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