Articles
Business intelligence and analysis on Ecuador
Millicom Plans Tigo Brand Consolidation for Movistar and Tuenti in Ecuador
Millicom's Ecuador transition is moving toward a single Tigo brand, Primicias reports. The company completed the $380 million acquisition of Telefónica's Ecuador mobile operations on October 30, 2025.
BlaBlaCar Enters Ecuador as Carpooling Platform Across Intercity Mobility Market
BlaBlaCar has entered Ecuador as a carpooling platform, Primicias reports. The company says it is present in 21 countries and is expanding into eight Latin American markets, including Ecuador.
Automotive Sector Billing Rises 28.4% to $2.946B in Q1 2026
Ecuador's automotive sector billed $2.946 billion in the first quarter of 2026, up 28.4% from $2.296 billion in 2025, El Universo reports citing Aeade data. Vehicle commerce and repair accounted for $2.762 billion, while vehicle manufacturing contributed $187 million.
Ecuador Lists 15+ Trade Agreements After $5.032B Non-Oil Surplus
Ecuador has more than 15 new trade agreements on its agenda after a $5.032 billion non-oil trade surplus in 2025, according to El Universo. The report also cites $29.402 billion in non-oil exports, 26 investment contracts worth more than $1.049 billion, and $623.22 million in business closings from international promotion.
EV Sales Reach 3,124 Units in Jan-April as BYD Yuan Pro Enters Ecuador's Top Five Models
Ecuador sold 3,124 fully electric vehicles in the first four months of 2026, equal to 6.17% of the total new-vehicle market, according to Expreso. BYD Yuan Pro ranked fifth among all models with 834 units.
Ecuador–Argentina AC59 Addendum to Cut Vehicle Tariff from 16.1% to 10%; Adefa Projects Market Share to 2%
An addendum to the AC59 economic complementation agreement will reduce Ecuador's import tariff on Argentine-made vehicles from 16.1% to 10%. Adefa projects volume could triple to ~3,000 units (≈2% of market). Signature is expected in the second half of June; the deal is technically and legally agreed.
Bloque de Seguridad Militarizes Puerto Bolívar; 1,600-House Sweep Targets Drug Networks at Ecuador's Banana Export Hub
On May 14, 2026, Ecuador deployed its Bloque de Seguridad joint operation to Puerto Bolívar in El Oro province, with plans to search approximately 1,600 houses over the next three days. The port is a top channel for Ecuador's banana exports and has also been identified as a major cocaine transit point.
Ecuador and Morocco Sign JETCO Memorandum to Establish Joint Economic Committee; First Meeting in June, Business Council in Quito in September
Ecuador signed a memorandum with Morocco on May 12 establishing a Joint Economic and Commercial Committee (JETCO), with the inaugural session scheduled for June 2026 and a follow-on bilateral business council convening in Quito in September.
CAN Resolution 2582 Orders Ecuador-Colombia Tariff Withdrawal Within 10 Business Days; Colombian Exports Already Down 60%
The Andean Community issued Resolution 2582 on May 7, ordering Ecuador and Colombia to withdraw reciprocal tariffs within 10 business days. The ruling declares both countries' measures incompatible with the Cartagena Agreement. With Ecuador's rate at 75% and Colombian exports down 60% through March, industry leaders on both sides call current conditions unsustainable.
ASOTEP Assessment: Peru's Chancay Megaport Impact on Ecuador 'Indirect and Non-Substitutive'
Ecuador's Port Terminals Association (ASOTEP) assesses that Peru's Chancay megaport has created an 'indirect and non-substitutive' impact on Ecuadorian port operations, reconfiguring regional transshipment routes toward Asia rather than displacing Ecuadorian cargo directly.
Ecuador Reduces Colombia Security Tariff From 100% to 75%, Effective June 1
Ecuador will lower its security tariff on Colombian imports from 100% to 75% starting June 1, 2026 — the first reduction since President Noboa initiated trade restrictions in February. Colombia's retaliatory tariffs on 191 Ecuadorian products remain in place.
SENAE Cuts Duty-Free Liquor Allowance to 3 Liters, Citing 694,000-Liter Informal Trade Leak
Ecuador's National Customs Service (SENAE) reduced the per-traveler duty-free alcohol limit from 5 liters to 3 liters effective May 4, 2026. The agency estimates 694,000 liters entered duty-free in 2024 alone, with the majority diverted to informal commercial channels rather than personal consumption.
